Demi-Leigh Bromfield

A senior live event and brand operations lead specialising in large-scale live environments, brand activations and premium guest experiences.

Over the past decade I've delivered projects for global consumer brands including E.L.F., PrettyLittleThing, Bacardi, Hennessy and Spotify, working across Europe, Africa and North America.

I've always been a bit of a "Gatherer" by nature — drawn to food, music, culture and the places where people come together. My work sits in those same environments, translating creative ideas into live experiences that run seamlessly at scale.

Based in Lisbon, I work internationally across live events, brand activations and experiential projects.

THE GATHERER

Founded & Directed

Founded and led an independent production studio focused on brand activations, experiential environments and operational logistics.

Built to formalise a structured, execution led approach to complex live and cultural projects.

Embedding clarity, accountability and delivery discipline from concept through on-site command.

VISIT THE GATHERER
PRETTYLITTLETHING
Empty festival booth for the Afro Spa promoting elf cosmetics, with a large horse head sculpture and stage setup in the background at an outdoor event.
E.L.F
AFRO NATION
ADITIONAL PROJECTS
FREELANCE
MOTION

  • Production & Operational Lead

  • Afro Nation — Portugal

  • 3 Day Event · 20,000 VIP customers

E.L.F

NOMINATED: UK SPONSORSHIP AWARDS 2026
BEST USE OF SPONSORSHIP TO ENCOURAGE DIVERSITY, EQUALITY & INCLUSION

Directed full operational delivery of a flagship experiential activation within a high traffic, multi-day festival environment.

From strategic alignment through on-site command.

PRE-PRODUCTION & TECHNICAL COORDINATION

SCOPE

BUILD MANAGEMENT & SITE LOGISTICS

TALENT AND INFLUENCER OPERATIONS

LIVE ENVIRONMENT COMMAND

VIP BEAUTY ARCHITECTURE

An outdoor event setup on the beach with a large pink structure labeled 'Afro Spa' and 'e.l.f.' branding, including two large red lipstick-shaped installations, with a stage and a massive horse head in the background under a clear blue sky.
Display booth with pink and orange decorations promoting elf cosmetics, featuring signs about eyes, lips, and face, with seating area including black chairs and bean bags.
A woman is having her face painted by another woman who is smiling. The face painter has dreadlocks and is using makeup brushes. The scene is set in a room with a pink wall and vanity mirrors with lights.
A person holding a black and white zebra stripe patterned tumbler with the words 'SELF. SERVING. BEAUTY AND BE' in front of a large outdoor stage with a screen showing a close-up of a face and an e.l.f. cosmetics product.
Three hands holding EL lipstick tubes with a pink, bubbly, and textured background.
A woman wearing a sunhat and glasses, smiling and relaxing on a lounge chair at an outdoor event with a crowd of people in the background during sunset.

PRETTY LITTLE THING

  • Production & Operational Lead

  • Afro Nation — Portugal

  • 3 Day Event · 20,000 VIP customers

A colorful outdoor stall at an event with sign reading 'AFRO SPA PRETTY LITTLE THING'. The stall has pink, blue, yellow, and red decorations, with clothing and accessories displayed on racks and tables. Pink floral decorations hang above the booth.

Led full cycle development and operational delivery of an influencer led retail and experiential activation.

Overseeing concept design,production coordination, retail build execution, influencer integration and post-event reporting within a live show environment.

CONCEPT & CREATIVE DEVELOPMENT

SCOPE

TALENT & INFLUENCER OPERATIONS

RETAIL & EXPERIENTIAL BUILD OVERSIGHT

STAFFING & ON-SITE COMMAND

POST EVENT REPORTING & COMMERCIAL REVIEW

FULL PRODUCTION MANAGEMENT

A clothing and accessories booth at an outdoor market decorated with pink and white flowers on the ceiling and pink accents, displaying various items like shoes, bags, and clothes.

AFRO NATION

Led the development and multi-market expansion of Afro Nation's VIP & Golden Circle tier architecture across Portugal, Ghana and Puerto Rico.
Designed and launched revenue-generating extensions — including pre-parties, boat parties and premium add-ons, converting experiential concepts into scalable commercial assets.
Structured the premium framework to integrate major brand partnerships, aligning guest experience with sponsorship delivery across international editions.
Oversaw multi-day operational command across departments, artists, sponsors and executive stakeholders within environments serving 50,000+ attendees.

  • Senior Live operations lead

  • 2021-2025

  • Portugal

    Ghana

    Puerto Rico

  • 50,000+ Attendees

20k

VIP
TICKETS

8k

GOLDEN
CIRCLE

75%

REPEAT
RATE

PREMIUM TIER ARCHITECTURE & EXPANSION

SCOPE

ARTIST & EXECUTIVE LIAISON

VIP REVENUE+ADD-ON PRODUCT DEVELOPMENT

MULTI-MARKET OPERATIONAL COMMAND

SPONSORSHIP & PARTNERSHIP INTERGATION

GUEST JOURNEY DESIGN

  • A performer on stage at an outdoor concert during sunset, with a large crowd of attendees in front, and a city skyline in the distance.
  • Performer singing shirtless on stage with red lighting and large screen displays, surrounded by audience at night.
  • People standing outside an African-themed booth with a sign that says 'AFRO CUTZ' at an outdoor event or festival.
  • Crowd of people waiting in line at an outdoor event under a large wooden entrance arch with a VIP sign.
  • A festival scene with a large bamboo entrance structure decorated with colorful triangular flags strung across the sky, with many people gathered around, some sitting and others standing, in front of tents and banners at an outdoor event.

SENIOR LIVE OPERATIONS

  • Aug 2024 – Present

  • Netherlands · Portugal · France · Spain · UK

  • 10,000+ per event

Led full operational delivery across multi-city European events, serving audiences of 10,000+.

Designed and implemented scalable operational frameworks across production, guest movement and talent logistics, overseeing cross-functional teams on site.

Directed travel, accommodation and cross-border coordination for artists, partners and executive teams.

Acted as senior point of contact for artists, brand partners and executive stakeholders across projects.

SCOPE

INTERNATIONAL LOGISTICS

VIP & TALENT OPERATIONS

PREMIUM GUEST EXPERIENCE LEADERSHIP

ON-SITE OPERATIONAL COMMAND

BRAND PARTNERSHIP DELIVERY

LIVE PRODUCTION

MOTION BRISTOL

  • Venue manager

  • Bristol

  • 2017-2020

  • 4,000 capacity multi-functioncal event space

Featured in: DJ MAG TOP 100 CLUBS.RANKED NO.11 IN EUROPE

Led large-scale live environments within one of the UK's most respected independent cultural venues.

Delivering commercial brand takeovers, experiential activations and multi-room programming.

Directed operational delivery across teams of 100+ staff, overseeing FOH, security, production coordination and audience management.

Acted as central liaison between promoters, touring artists and venue partners — aligning creative ambition with operational control.

SCOPE

ARTIST & TOUR LIAISON

MULTI-ROOM + LIVE PRODUCTION

F&B MANAGEMENT

BRAND INTEGRATION

WORKFORCE LEADERSHIP

OPERATIONAL COMMAND

ADDITIONAL PROJECTS

  • For Vilamoura World's guests, The Gatherer turned the Cerro da Vila Roman ruins into an open-air cinema

    VILAMOURA WORLD

    BRAND ACTIVATION

    VILAMOURA 2026

  • BRAND ACTIVATION

    BUNNY’S BAE BAR

    BRAND ACTIVATION
    ROLLING LOUD , PORTUGAL 23

  • BRAND ACTIVATION

    CASA BACARDI

    BRAND ACTIVATION
    PUERTO RICO 2022

  • Crowd at an outdoor music festival stage during sunset, with lights and screens on the stage.

    SECRET PROJECT

    EVENT
    PORTUGAL 22

  • Outdoor lounge with red Hennessy signage, white chairs with pillows, potted plants, and side tables on a wooden deck.

    HENNESY BAR

    POP UP BAR
    AFRO NATION,PORTUGAL 24

  • ELECTRIC BAY

    EVENT | ARTIST LIASON MANAGER
    UK 2024

  • 3FEETHI

    FREELANCE | ARTIST LOGISTICS MANAGER
    EUROPE 2023

  • GLASTONBURY FESTIVAL

    PRODUCTION
    SILVER HAYSE, GLASTONBURY FESTIVAL
    2014-2018

Available for
Global Projects.

Demi@the-gatherer.com

PHONE
+351 960 436 356

BASED IN
Lisbon, Portugal

LANGUAGES
English (Native)
Portuguese (Intermediate)

AVAILABLE FOR
Live Events · Brand Activations · Experiential Production ·
Global Projects ·

DEMI-LEIGH BROMFIELD | PORTFOLIO 2026